Vision or Mission, Strategy or Tactics.

What is the difference??

Strategy

Strategy is the high-level plan formulated usually by top-level management to achieve the company's long-term objectives. It aligns with the company's vision and involves decisions such as market positioning, resource allocation, and overall organizational growth. Strategy sets the direction for the company, guiding decision-making to fulfill its vision.

Tactics

Tactics, in contrast, are the specific actions and manoeuvers employed to implement the broader strategy. These are the practical, day-to-day operations managed by mid-level and frontline managers. Tactics adapt to changing circumstances and address immediate challenges, ensuring that the organization moves cohesively toward its strategic goals.
For me a successful management approach involves a symbiotic relationship between vision, mission, strategy, and tactics. The vision provides inspiration, the mission defines purpose, strategy sets direction, and tactics drive the execution.

Vision

The vision of a company is a forward-looking, aspirational statement that articulates the desired future state of the organization. It serves as a beacon, inspiring and aligning stakeholders toward a common goal. A company's vision is often broad, encompassing the overarching impact it aspires to make in its industry or society. It provides the foundation for strategic planning and decision-making, acting as a guiding light for the organization's long-term trajectory.

Mission

The mission of a company defines its purpose and outlines the fundamental reason for its existence. It clarifies the organization's core values, target audience, and the value it aims to deliver. A mission statement is more specific than a vision, focusing on the day-to-day activities and operations that contribute to the realization of the broader vision.